7 OpenClaw Skills That Can Run an Entire Business (Email, CRM, Reporting & More)

Most businesses run on the same seven core functions: email, CRM, reporting, invoicing, support, social media, and lead follow-up. Each one eats hours every week. OpenClaw — an AI agent orchestration platform — offers dedicated skills that automate each of these functions end to end. Not as simple rule-based triggers, but as intelligent agents that reason through edge cases the same way a human operator would.

We have deployed these seven OpenClaw skills for Canadian businesses ranging from 5-person startups to 200-employee mid-market firms. This guide covers what each skill does, how to set it up, and the real time savings you can expect. If you want to see broader applications, our OpenClaw use cases page covers additional scenarios.

1. How Does OpenClaw Handle Email Triage & Auto-Reply?

What it does: The email triage skill monitors your inbox (Gmail, Outlook, or IMAP), classifies every incoming message by intent and urgency, and takes the appropriate action. Routine inquiries get auto-replied with context-aware responses pulled from your knowledge base. Internal requests are routed to the right team member. Spam and irrelevant messages are archived automatically.

How Do You Set Up Email Triage in OpenClaw?

1. Connect your email account via OAuth or IMAP credentials in OpenClaw's integration panel.
2. Upload your FAQ document or knowledge base — the skill uses this to generate accurate replies.
3. Define routing rules: which categories go to which team members or channels.
4. Set guardrails: specify which topics require human review before any reply is sent.
5. Run in shadow mode for 48 hours to validate accuracy, then switch to live mode.

2. How Does OpenClaw Automate CRM Data Entry & Lead Scoring?

What it does: This skill eliminates the gap between lead capture and CRM action. When a new lead arrives — from a form submission, email inquiry, LinkedIn message, or phone call transcript — the skill extracts contact details, enriches the record with firmographic data (company size, industry, location, tech stack), assigns a lead score based on your ideal customer profile, and creates or updates the CRM record. No manual data entry required.

What Are the Setup Steps for CRM Automation?

1. Connect your CRM (Salesforce, HubSpot, or Pipedrive) via API key or OAuth.
2. Define your ideal customer profile: company size, industry, geography, and budget thresholds.
3. Map your lead sources so OpenClaw knows where new leads originate.
4. Configure the scoring model: weight each attribute (e.g., company size = 30%, industry match = 25%).
5. Set notification triggers so sales reps are alerted immediately when a high-score lead arrives.

3. Can OpenClaw Generate Weekly KPI Reports Automatically?

What it does: The KPI reporting skill connects to your data sources — Google Analytics, Stripe, QuickBooks, your CRM, ad platforms — and generates a formatted weekly report with key metrics, trend analysis, and plain-English commentary on what changed and why. Reports are delivered to Slack, email, or a shared dashboard every Monday morning without anyone lifting a finger.

How Do You Configure Automated KPI Reporting?

1. Connect your data sources via API integrations (most popular tools have pre-built connectors).
2. Select your KPIs: revenue, MRR, churn rate, pipeline value, website traffic, conversion rate, etc.
3. Choose your report format and delivery channel (PDF via email, Slack message, or dashboard widget).
4. Define comparison periods: week-over-week, month-over-month, or year-over-year.
5. Set anomaly thresholds so the skill flags significant deviations with recommended actions.

4. How Does OpenClaw Process Invoices Without Manual Entry?

What it does: The invoice processing skill handles the entire accounts payable workflow. It extracts line items, amounts, tax details, and vendor information from invoices in any format — PDF, email attachment, scanned image, or forwarded message. It matches each invoice against purchase orders, flags discrepancies, routes for approval based on amount thresholds, and posts the approved entry to your accounting system.

What Does Invoice Automation Setup Look Like?

1. Connect your accounting software (QuickBooks, Xero, or FreshBooks) and email inbox.
2. Upload sample invoices from your top 10 vendors so the skill learns your common formats.
3. Define approval workflows: who approves what, and at which dollar thresholds.
4. Map your chart of accounts so line items are coded correctly.
5. Enable duplicate detection to prevent double-posting.

5. How Does OpenClaw Route Customer Support Tickets Intelligently?

What it does: This skill goes beyond simple keyword matching. It reads the full context of each incoming support ticket, identifies the customer's intent and emotional tone, determines the urgency level, checks the customer's account history, and routes the ticket to the most qualified available agent. For common issues, it drafts a response for the agent to review and send with one click, cutting resolution time in half.

What Are the Steps to Set Up Ticket Routing?

1. Connect your support platform (Zendesk, Freshdesk, Intercom, or email-based ticketing).
2. Define your support categories and map each to the appropriate team or individual.
3. Set priority rules: VIP customers, SLA-critical accounts, or specific issue types that need immediate attention.
4. Upload your internal knowledge base so the skill can draft accurate response suggestions.
5. Configure escalation paths for tickets that require manager or specialist intervention.

6. Can OpenClaw Monitor Social Media and Flag What Matters?

What it does: The social media monitoring skill tracks mentions of your brand, competitors, and industry keywords across Twitter/X, LinkedIn, Reddit, and news sources. Rather than dumping every mention into a feed, it classifies each one by sentiment, relevance, and required action. Positive reviews get a thank-you reply. Complaints are escalated to your support team with full context. Competitor mentions are summarized in a daily digest for your strategy team.

How Do You Set Up Social Media Monitoring?

1. Connect your social accounts and define the keywords, hashtags, and competitor names to track.
2. Set sentiment thresholds: what qualifies as positive, neutral, negative, or urgent.
3. Define response templates for common positive mentions (the skill personalizes each one).
4. Configure escalation rules for negative mentions that require human intervention.
5. Schedule daily or weekly digest reports delivered to Slack or email.

7. How Does OpenClaw Automate Lead Follow-Up Sequences?

What it does: The lead follow-up skill manages multi-touch outreach sequences that adapt based on prospect behaviour. When a lead enters your pipeline, the skill sends a personalized initial message, then adjusts timing and content based on opens, clicks, replies, and website visits. If a prospect replies with a question, the skill drafts a contextual response. If a prospect goes cold, it adjusts the cadence or switches channels from email to LinkedIn.

What Does Lead Follow-Up Setup Involve?

1. Connect your email sending platform and LinkedIn account (optional).
2. Define your sequence templates: initial outreach, first follow-up, value-add touch, and break-up message.
3. Set behavioural triggers: what happens when a prospect opens, clicks, replies, or visits your site.
4. Configure personalization rules using CRM data (company name, industry, pain points, recent news).
5. Set daily send limits and opt-out handling to maintain deliverability and compliance.

What Is the Total Time Saved Running All 7 Skills?

Running all seven OpenClaw skills simultaneously, a typical mid-size business recovers 42–67 hours per week of manual labour. Here is the breakdown:

At an average Canadian salary cost of $55,000–$75,000 per year for administrative and operations staff, these seven skills pay for themselves within 2–3 months. The ongoing cost of running all seven — including LLM API calls and hosting — typically runs $300–$750 per month, a fraction of the equivalent human labour cost.

How Should You Get Started with OpenClaw Skills?

You don't need to deploy all seven skills at once. The most successful implementations follow a crawl-walk-run approach:

Frequently Asked Questions